Targets and Rewards Campaign for the Lenovo Champions Masters Tour at Cypress Lakes in the Hunter Valley. Idea of superhero theme to make the client feel invincible when selling products. This was a flash video intro showing some key ‘inspirational’ selling points; more a mood piece detailing attributes needed to be a power-seller and drive sales from their special Champions Chair. View video here.
Lenovo Champions Cartoon Flash: Marketing Copy
Posted on March 4, 2012
Posted in: Advertising Folio: Copywriting